Zinzino’s Leadership: Who Runs the Swedish Direct Seller
Zinzino’s chief executive is Dag Bergheim Pettersen, who has led the Gothenburg-based direct seller since January 2012, according to the company’s management page. Founders Hilde and Ørjan Sæle started the business in Norway in 2005.
Key facts
- CEO: Dag Bergheim Pettersen (CEO since 2012)
- Founders: Ørjan and Hilde Sæle (2005)
- HQ: Gothenburg, Sweden
- Listed: Nasdaq First North Premier Growth Market
The CEO
Zinzino’s management page says Pettersen holds an MBA from Oslo University and previously held management roles at Elgiganten and Alcatel, and as a senior vice president at NetCom. He succeeded Sophia Johansson, CEO since 2004, in January 2012, per the company’s 2014 prospectus.
The Founders and Company History
Zinzino says its founders, the Norwegian entrepreneurs Hilde and Ørjan Sæle, built a family business near Oslo. The group’s annual report dates Zinzino AB to 2007 and describes its head office in Gothenburg. See how the BalanceTest works.
Leadership and Strategy
Zinzino describes a ‘test, don’t guess’ strategy built around personalized nutrition tests. For a broader look at leaders see top earner lists explained.
Check Before You Join
Review the company’s income disclosure and our research checklist. Zinzino’s products are supplements, so be careful with health claims.
Key Takeaways
- Dag Bergheim Pettersen has been CEO since 2012.
- Hilde and Ørjan Sæle founded the company.
- The company is listed on Nasdaq First North.
- Verify details on official pages.
Frequently Asked Questions
Who is Zinzino’s CEO?
Dag Bergheim Pettersen, per the company’s management page.
Who founded Zinzino?
Hilde and Ørjan Sæle, per the company.
Where is it based?
Gothenburg, Sweden.
Is it publicly traded?
Yes, on Nasdaq First North.
Sources
QastMe does not endorse any company. Information is for education only and is not financial or legal advice. Earnings in direct selling vary widely, and most participants earn little or no money. Review each company’s income disclosure statement before deciding.
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