Amway’s New 70% Resale Requirement: How the Settlement Changes Bonus Qualification
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Amway’s New 70% Resale Requirement: How the Settlement Changes Bonus Qualification
The Amway 70 percent resale requirement in the FTC order will require independent business owners (IBOs) to sell to others at least 70% of the products they buy from Amway each month to earn full bonus credit. Trade coverage says it starts nine months after the court entered the order, in mid-July 2027, and runs ten years. Here is how the rule is described.
Key facts
- Rule: Eligible Customer Sales must be at least 70% of monthly Product Volume (stipulated order)
- Effect: Business Volume credit is reduced when customer sales fall short
- Start: about nine months after entry, mid-July 2027; duration ten years (Npros)
- Upline: no credit on a new recruit’s unsold purchases for the first six full months (Npros)
- Disclaimer: read the order itself for legal detail
What the Requirement Says
The stipulated order states the marketing plan requires each participant’s Eligible Customer Sales to constitute at least 70% of monthly Product Volume, and that it reduces benefits for the participant and any upline when the share is lower. The goal, per the Washington attorney general, is to stop stockpiling that artificially inflates sales.
Amway 70 Percent Resale Requirement: How Bonus Qualification Changes
Under the order, a participant may only be credited with Business Volume reflecting the portion of the 70% target made up of Eligible Customer Sales, with credit scaled down when customer sales fall short. Trade outlet Npros adds that uplines will not earn credit on a new recruit’s unsold purchases during the recruit’s first six full months.
Reporting and Receipts
IBOs must report every customer sale promptly at the actual price, Amway will send receipts to customers, and an independent auditor will review sales records. IBOs who fake sales must be terminated.
What It Means for IBOs
Real customer demand becomes the center of qualification. The settlement context is explained in our Amway FTC settlement explainer; broader rules are in the FTC and direct selling guide.
Amway’s Position
Amway says it disagrees with the agencies’ characterization of its business and agreed to the settlement as a compromise. See the company’s statement.
Key Takeaways
- 70% of monthly purchases must be resold to eligible customers.
- Credit scales down when sales fall short.
- Uplines lose credit on unsold recruit purchases early on.
- Check the order for details.
Frequently Asked Questions
What is the Amway 70 percent rule?
Participants must sell at least 70% of monthly product volume to eligible customers to earn full credit, under the FTC’s stipulated order.
When does it take effect?
Npros reports about nine months after the order’s entry, which would be mid-July 2027, for ten years.
Does it affect uplines?
Yes. Recruiters receive substantially reduced compensation if recruits buy products but do not resell them, and no credit on a new recruit’s unsold purchases for six months, per trade coverage.
Is this legal advice?
No. Read the order and consult an attorney for specific questions.
Sources
- Amway stipulated order (FTC)
- FTC press release on Amway (Sept. 17, 2026)
- Npros on the court entering the Amway order (Oct. 13, 2026)
- Washington AG release
- Amway statement
QastMe does not endorse any company. Information is for education only and is not financial or legal advice. Earnings in direct selling vary widely, and most participants earn little or no money. Review each company’s income disclosure statement before deciding.
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