Rolf Sorg and the Rise of PM-International
Rolf Sorg founded PM-International in 1993 after the direct sales company he worked for went out of business. The company, known for its FitLine nutritional products, is now headquartered in Schengen, Luxembourg. This profile covers public, verifiable background only and makes no claims about personal income.
Key facts
- Founder and CEO: Rolf Sorg
- Founded: 1993 as PM Cosmetics GmbH; FitLine supplement line from 1995
- Headquarters: Schengen, Luxembourg (international HQ opened 2015)
- 2026 ranking: #5 product company on DSN’s Global 100 at $4.1B (2025 revenue)
- Ownership: privately held
From Student Seller to Founder
According to a Direct Selling News profile, Sorg started in direct sales as a way to earn side income during his studies. In 1993, when the company he was working with went out of business, he used his savings to found his own direct sales company. The business launched as PM Cosmetics GmbH in Limburgerhof, Germany, with a first depot in Bischberg and a first foreign branch in Poland the same year. A Luxembourg holding company followed in 1994. For other founder stories, see founders who built the direct selling industry.
The Rise of PM-International and FitLine
PM added dietary supplements in 1995 with a Q10 product, the start of the FitLine range that now defines the brand. The company’s own timeline lists milestones including expansion into Asia, 100 million euros in annual sales, its 30th market and the official opening of its Luxembourg and Asia Pacific headquarters in 2015. Today PM says it has international headquarters in Luxembourg with regional headquarters in Europe, Asia and the Americas; a ribbon-cutting for its Americas headquarters in Sarasota, Florida was reported in November 2025. Direct Selling News also reported new offices in Tokyo in July 2026.
Where PM-International Ranks
Direct Selling News’ 2026 Global 100 lists PM-International as the fifth-largest product company at $4.1 billion in 2025 revenue, up from $3.22 billion in the prior year’s list. Rankings are voluntary and reflect company-reported revenue, not what distributors earn. To see how it compares, read the top 10 MLM companies of 2026 and what ‘fastest growing’ means in MLM.
Compensation and Distributor Results
PM-International sells through independent distribution partners, and its compensation is described in its own materials. We do not repeat rank-income claims here. Check the company’s income information for your country and compare it with the framework in MLM compensation plans explained and how to read an income disclosure. Founders’ stories describe the company’s origin; they do not predict the results of a new participant.
What to Take From the Story
Sorg’s account is one of persistence after a company closure. Like other founders, he is also the company’s chief promoter, so weigh interviews alongside independent sources. Compare with similar profiles such as David Schmidt and the LifeWave story and Dr. Myron Wentz and USANA, and read how to research an MLM company before any decision.
Key Takeaways
- Rolf Sorg founded PM-International in 1993 and still leads it.
- FitLine supplements arrived in 1995; HQ is in Schengen, Luxembourg.
- DSN’s 2026 list places PM-International fifth among product companies at $4.1B.
- Company size does not predict distributor income.
Frequently Asked Questions
Who founded PM-International?
Rolf Sorg founded it in 1993, initially as PM Cosmetics GmbH, after the direct sales company he worked for closed.
Where is PM-International based?
Its international headquarters is in Schengen, Luxembourg, opened in 2015, with regional headquarters in Germany, Singapore and Florida.
How large is PM-International?
DSN’s 2026 Global 100 lists it at $4.1 billion in 2025 revenue, fifth among product-focused companies.
What is FitLine?
FitLine is PM-International’s brand of nutritional supplements and related products, which the company introduced in 1995 with a Q10 product.
Sources
- PM-International: About and history
- Direct Selling News: PM-International, staying true for 30 years
- Wikipedia: Rolf Sorg
- Direct Selling News: 2026 Global 100 list
QastMe does not endorse any company. Information is for education only and is not financial or legal advice. Earnings in direct selling vary widely, and most participants earn little or no money. Review each company’s income disclosure statement before deciding.
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