Glenn Sanford founded eXp Realty, a cloud-based real estate brokerage that pairs agent revenue sharing with a virtual office model. Here is how the company’s story is described in public sources.

Founder Background

Sanford is publicly identified as eXp’s founder. Verify his current role and biography on the company’s investor pages, since leadership titles change.

The eXp Model

eXp operates a virtual brokerage with revenue sharing for agents who attract other agents. For the broader landscape see top earner lists explained and top direct selling companies.

Why It Appears in Direct Selling Lists

Direct Selling News includes eXp in its Global 100 lists, which is why it is discussed alongside network marketing companies.

What to Check Before Joining

Real estate agents are licensed professionals; compare fees, splits and revenue share with other brokerages. Read our research checklist.

Key Takeaways

• Sanford founded eXp.
• The model blends brokerage and revenue share.
• Verify leadership in filings.
• Compare brokerages.

Frequently Asked Questions

Who founded eXp?

Glenn Sanford.

Is eXp an MLM?

It uses a revenue share, and DSN lists it; opinions vary.

Is eXp public?

Yes, eXp World Holdings is publicly traded.

Where to verify?

SEC filings.

Sources

• Direct Selling News: 2026 Global 100 list
• FTC: Business Guidance Concerning Multi-Level Marketing
• WFDSA: Global Statistics

QastMe does not endorse any company. Information is for education only and is not financial or legal advice. Earnings in direct selling vary widely, and most participants earn little or no money. Review each company’s income disclosure statement before deciding.

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