Rich DeVos and Jay Van Andel: How Amway Began
The Amway founders, Rich DeVos and Jay Van Andel, started the company in 1959 in Ada, Michigan, and the business grew into one of the largest direct sellers in the world. Here is a short, factual origin story.
Key facts
- Founders: Rich DeVos and Jay Van Andel
- Founded: 1959, Ada, Michigan
- Today: #1 direct-selling product company, $7.3B (DSN Global 100, 2026)
- Recent regulatory note: FTC proposed $225M order, Sept. 17, 2026
Rich DeVos and Jay Van Andel: How Amway Began
DeVos and Van Andel were childhood friends from Grand Rapids who started Amway in 1959. The name is short for ‘American Way.’ For more on pioneers see direct selling industry founders.
Amway History: Growth Into a Global Company
Amway expanded internationally and now leads Direct Selling News’ 2026 product ranking at $7.3 billion. See the broader field in top direct selling companies 2026.
Amway Origin Story and Regulation
Amway has faced regulators before. In September 2026 the FTC announced a proposed $225 million order; read our coverage and the facts on the 70 percent resale requirement.
Why It Matters
Understanding founders helps explain company culture, but not participant results. Always check the income disclosure; see how to read one.
Key Takeaways
- Amway started in 1959 in Ada, Michigan.
- Founders were DeVos and Van Andel.
- It is now the largest by DSN’s list.
- Check regulators and income disclosures.
Frequently Asked Questions
Who founded Amway?
Rich DeVos and Jay Van Andel founded Amway in 1959.
Where did Amway start?
In Ada, Michigan.
What does Amway stand for?
‘American Way.’
Is Amway still the largest?
DSN’s 2026 Global 100 lists Amway first among product companies at $7.3 billion.
Sources
QastMe does not endorse any company. Information is for education only and is not financial or legal advice. Earnings in direct selling vary widely, and most participants earn little or no money. Review each company’s income disclosure statement before deciding.
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